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David Rose

David Rose is Elizabeth Creak Associate Professor of Agricultural Innovation and Extension at the University of Reading. His academic interests include the use of technology in agriculture, including behaviour change and user-centred design and the social and ethical impacts of new agricultural technology - e.g. privacy, employment, life on the farm, animal welfare, data ownership, mental health, succession.
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David Rose is Elizabeth Creak Associate Professor of Agricultural Innovation and Extension at the University of Reading. His academic interests include the use of technology in agriculture, including behaviour change and user-centred design and the social and ethical impacts of new agricultural technology - e.g. privacy, employment, life on the farm, animal welfare, data ownership, mental health, succession.
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The fourth agricultural revolution is coming – but who will really benefit?

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Depending on who you listen to, artificial intelligence may either free us from monotonous labour and unleash huge productivity gains, or create a dystopia...
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